Consider these two scenarios…
A teenage son rejects dinner lovingly made by his mother and eats box cereal instead.
A teenage daughter rejects her father’s offer of a special day shopping, eating out, and the theatre to be with her friends.
The loving experiences these parents tried to give their children go undesired and ultimately unreceived.
In a similar but less dramatic vein.
More than the calf wants to suckle, the cow wants to nurse
Pesachim 112a
The point is — a parent wants to give love more than the child wants to receive it.
Similarly, G-d our loving Father, wants to give us complete abundance and more goodness than we could possibly comprehend or want — but can’t!
Why? What is going on?
It’s simple. Wanting the wrong things* results in poor behavior which limits the amount of goodness G-d can give us.
Since G-d created the world to give to His creations, by behaving properly or by having the right desires, G-d can give us goodness — just like He wants!
It’s really an act of kindness to G-d when we behave properly.
* Remember the famous Chazal — everything is in the hands of Heaven except the fear of Heaven — and “fear of Heaven” means desire.
Yitzhak Sasson 